Boosting performance with Meta Advantage+
How flyadeal and LIVEmena turned Meta opportunity score recommendations into a sharper, more efficient performance campaign.
11.5Xpurchase ROAS12.4Xadd-to-cart ROAS7.5Xincrease in purchases
Boosting ticket sales
flyadeal wanted to increase ticket sales for summer destinations while getting more value from every promotional campaign.
From recommendation to proof
Working with LIVEmena, the airline tested automated Advantage+ audience and placements against its usual manual approach, supported by vertical creative designed specifically for Reels.
“Leveraging Meta’s Advantage+ audience and Advantage+ placements was a game-changer for flyadeal’s performance campaigns. It streamlined audience targeting and unlocked new levels of efficiency.”Yamen AlhajHead of Digital, LIVEmenaAccess the full article here
